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The San Luis Obispo Chamber of Commerce is an independent business advocacy organization that is not affiliated with the U.S. Chamber of Commerce or any other Chamber of Commerce.

 

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San Luis Obispo Chamber of Commerce Visitors Center
1039 Chorro Street
San Luis Obispo, CA 93401
Telephone: 805.781.2777
Fax: 805.543.1255
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San Luis Obispo Chamber of Commerce Visitors Center1039 Chorro StreetSan Luis Obispo, CA 93401Telephone: 805.781.2777Fax: 805.543.1255

2012 Community Economic Profile

Demographics


Economic Trends and Growth in Population
The population growth rate for San Luis Obispo County was 0.6% from January 2010 to January 2011, which was slightly lower than in the state and surrounding counties. The California population grew by 0.8% over the same period, with similar increases seen in Santa Barbara County (0.6%), Monterey County (1%), and Ventura County (0.8%). San Luis Obispo County reported no declines in the population estimates for any of its cities. Population growth is driven by the sum of two factors: the rate of natural increase, or births less deaths, and net migration.

  2011 2010 2000 1990
City Population 44,948 44,948 44,178 41,958
County Population 269,637 237,231 246,681 217,162

City Population Breakdown

City Population
Arroyo Grande   17,145
Atascadero   28,560
Grover Beach   13,276
Morro Bay   10,608
Paso Robles    30,072
Pismo Beach    8,704
San Luis Obispo City  44,948
Cal Poly Students    19,325
Cuesta College Students 13,504
Allan Hancock Students 24,145

2010 Est. Pop. Age 25+ by Educational Attainment County
No High School Graduate 11.96%
High School Graduate 21.81%
Some College 35.41%
Bachelor’s Degree 17.85%
Grad. or Prof. Degree 12.98%

Median Household Income $56,661
Median Family Income $68,701

Age Distribution County
5 To 20 Years 25.8%
21 To 34 Years 21.1%
35 To 54 Years 24.8%
55 To 64 Years 12.5%
+65 Years 15.8%

Race-Ethnicity Diversity County
Non-Hispanic White 71.7%
Asian 2.3%
African American 1.8%
Hispanic or Latino 23.2%

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Economic Activity
Although local gross domestic product continued to see declines from 2009 to 2010, business activity in the first half of 2011 signals a turnaround. Consumer spending in the county showed impressive gains, outpacing gains in the state and surrounding counties, and posting year-over-year increases in virtually all sectors. Commercial construction is rebounding since hitting a nadir in 2010, and there are hints that the local tourism industry is growing. The leisure and hospitality sector now represent more than 16% of all jobs in the county, and the tourism industry is showing strength based on hotel activity. 2010 was a good year for wine grape values in the county. California wine exports are up substantially for 2011 (year to date), boding well for the local wine sector.

Unemployment Rate has decreased to 9.5% on a seasonally adjusted basis.

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